From October 29 to 30, 2025, the SupplySide Global (SSG) Expo 2025—a premier global event for the health and nutrition industry—kicked off grandly in Las Vegas, USA. As America’s largest international exhibition dedicated to natural extracts, dietary supplement ingredients, and nutraceutical raw materials, this year’s expo focused on innovation and collaboration in sectors including pharmaceutical raw materials, health supplements, and functional foods. It brought together over 1,600 exhibitors from more than 80 countries worldwide and welcomed over 20,000 professional visitors from the pharmaceutical and health supplement industries.
Covering the entire industrial chain from raw material R&D to finished product manufacturing, the SSG Expo stands as a pivotal event for the global health industry.
At this influential industry gathering, Xieli Pharm—a leading representative of Chinese pharmaceutical enterprises—showcased its core APIs. Leveraging its stringent quality control and keen market insight, the company emerged as one of the most notable Chinese enterprises at the expo, offering global partners high-tech, market-driven health solutions.
As a key player in China’s API sector, Xieli featured four core APIs at the expo: Tauroursodeoxycholic acid (TUDCA), Berberine hydrochloride, Dihydroberberine and Quercetin, all developed to meet the mainstream demands of the global health supplement and dietary supplement markets while excelling in compliance, stability, and innovation.
With the growing attention of global consumers to liver health, TUDCA as a natural bile acid derivative, has become a commonly used ingredient in the health supplement field. Berberine hydrochloride is a natural alkaloid extracted from plants such as Coptis chinensis and Phellodendron chinense; due to its role in the field of metabolic regulation, it is widely applied in health supplements and functional foods. As a hydrogenated derivative of Berberine hydrochloride, dihydroberberine has greater advantages in bioavailability and stability, and is free from the gastrointestinal irritation issue associated with traditional berberine, making it a component that has attracted global market attention in recent years. Quercetin, as a flavonoid widely present in plants, is often used in health supplements for immune health and cardiovascular health due to its antioxidant properties.
At the booth of Xieli, in addition to product displays, Xieli team also provided "one-on-one" consulting services for clients. The team offered detailed answers to all inquiries, ranging from raw material quality standards and customized supply solutions to compliance requirements and logistics support.
1. Optimizing Existing Partnerships: Resolving Differences, Deepening Consensus
During communications, the team engaged in in-depth discussions with existing partners on topics such as API stability optimization and supply chain efficiency improvement. The two parties reached a preliminary consensus on joint R&D for process enhancement, paving the way for upgraded cooperation.
2. Expanding into Incremental Markets: Aligning with Demand, Responding Efficiently
To tap into new market opportunities, Xieli professional team systematically presented the advantages of its core products to potential global clients. Multiple international enterprises held discussions on API procurement pricing and urgent order details, while technical personnel provided on-site customized solutions for special process requirements—earning recognition for the company’s efficient responsiveness.
3. Unlocking Innovation Drivers: Seizing Cross-Industry Opportunities, Exploring New Collaboration Avenues
In pursuit of innovation, Xieli actively leveraged cross-industry collaboration opportunities at the expo. It held discussions with international health supplement distributors on bulk distribution cooperation for natural extract products, with both parties reaching consensus on product compatibility. Additionally, several overseas enterprises expressed demands for customized compound formulations with unique raw materials, and the R&D team provided preliminary formula recommendations on-site, laying a solid foundation for future collaboration.
Xieli’s participation in the SSG Expo is not only a “global test” of its product strength but also a crucial opportunity to expand international cooperation and gain insights into market trends. “We aim to use the SSG platform to showcase the technical capabilities and quality commitment of Chinese API enterprises to global clients,” the company stated. “We also look forward to partnering with more organizations to support the global health industry.”
For further information about Xieli’s core APIs or collaboration details, follow our official WeChat public account to access the latest updates—and join hands to explore new possibilities for cooperation in the health industry!
